As the number of consumers buying LED bulbs continues to increase, the quality of their experience becomes even more important. The most important characteristics of LED bulbs are light quality, longevity and, of course, energy efficiency. Despite this, some manufacturers seeking to cash-in on the technology’s popularity are driving LED bulbs to CFL-like performance, lifetimes and light quality. In contrast, today, Cree introduces a better LED bulb. Unlike compromised bulbs, the new Cree LED^® bulb delivers an even better light with better performance, a longer life and more energy savings.

 “As the LED leader, Cree is dedicated to designing the best LED lighting products that deliver better light experiences while exceeding customer expectations,” said Betty Noonan, chief marketing officer, Cree, Inc. “We believe that better light changes everything, and the newest Cree^® LED Bulb reflects our commitment to never compromise on performance.”

 In keeping with Cree’s belief that customers should not compromise, the new Cree LED bulb is built to deliver true LED performance in color quality, light output and dimming. It has an improved longer lifetime of over 27 years (30,000 hours), lasting as much as six times longer than some LED bulbs. Its proven 4Flow^™ Filament Design ensures that it looks and lights like a traditional incandescent. The new bulb also provides consumers with a higher color rendering index of 83 to better display colors, true ENERGY STAR^® compliant omnidirectional distribution for all-around light, and is fully dimmable with most standard dimmers and suitable for enclosed fixtures. Truly a better LED bulb, it is backed by a 100-percent satisfaction guarantee.

 The new Cree LED Bulb delivers 460 lumens for the 40-watt replacement and 815 lumens for the 60-watt replacement in soft white (2700K) and daylight (5000K) color temperatures inside a durable, shatterproof housing and consumes up to 85 percent less energy* during its lifetime. As a better LED bulb, the new Cree LED bulb has once again achieved the trusted ENERGY STAR certification by meeting all the high performance requirements.

 Available as 40-watt and 60-watt replacements, consumers can purchase the new Cree LED Bulb at www.homedepot.com/cree this week and in The Home Depot stores in late September for as low as $7.97.

 Visit www.creebulb.com to learn more.

 * Based on Cree LED Bulb 40-watt replacements at 6-watt, $0.11 per kilowatt-hour, 30,000-hour lifetime and average usage of 3 hours per day.