Cree reinvents the LED light experience with the introduction of TrueWhitePlus™ Technology, a spectral control breakthrough that delivers better light experiences. Using innovative Cree® LED technology that optimizes the spectral content of the light to deliver lighting experiences people prefer, Cree TrueWhitePlus Technology makes objects, spaces and any environment more appealing, ultimately providing light quality and performance not available elsewhere.

Soraa, the world leader in GaN on GaN™ LED technology, will display their new AR111 lamp at EuroShop this month. The lamp is the market's first full-visible-spectrum LED AR111, and brings Soraa's signature elements of light quality to the large lamp arena: vivid colors, unique whiteness rendering, and perfectly uniform beams casting sharp single shadows.