In the sapphire substrate industry, GT Advanced Technologies (GTAT) has reaped benefits from its multi-year partnership with Apple, but other sapphire substrate manufacturers have seen revenues drop. Veeco’s latest financial reports showed losses in 4Q13, reflecting a dire need to change business strategies, while Rubicon’s yearnings were below financial analyst estimations. With smartphone applications on the rise, manufacturers that enter the smartphone market early will be the biggest benefactors.