TV LED backlight penetration rate is saturating as LED backlight product price competition continues. Brand manufacturers are hoping to further drop already low direct-type LED TV prices by introducing flip-chip products. Chinese LED package manufactures, including Refond Optoelectronics, All-Ring Tech, and Lightening Optoelectronics, are hoping to catch up through advancing their technological capabilities.Taiwanese LED package manufactures are currently facing increased pressure from product advancement and competition.