SEOUL, June 26, 2024 — LG Electronics (LG) has been announced as the official partner of the Esports World Cup (EWC) 2024, set to take place in Riyadh, Saudi Arabia, from July 3 to August 25. Formerly known as Gamers8, EWC is an annual international esports tournament. This year’s edition – the first under the EWC name – will host competitions for 21 of the world’s biggest online games, including League of Legends, Overwatch and Fortnite. The exclusive gaming monitor of the event for the third consecutive year, the LG Ul...

Dutch lighting giant Philips Lighting announced that its Saudi Arabia JSC has signed a strategic distribution agreement with major retailor Ahmed Abdulwahed Trading Company to sell its LED and home products, according to Arab News.

LIGHTUP LED announced a site-wide promotion for the customers from Saudi Arabia and the United Arab Emirates. It hopes to expand its market share there with its high quality LED lights, especially its LED wash lights, flood lights and panel lights.

Royal Philips, a global leader in lighting, announced that it has entered into agreements to acquire 51 percent of General Lighting Company (“GLC”), a major lighting company in the Kingdom of Saudi Arabia (“KSA”), from a consortium of shareholders that include Alliance Holding Ltd. (“Alliance”), the Hejailan Group, and The Carlyle Group.