The role of phosphor powder in LED applications is increasingly important to lower LED production costs and meet higher light quality demands, said Calvin Yeh, Global Strategic Marketing Manager, Lighting/PV Business Field, Merck Display Technologies, at LEDforum 2014 hosted by LEDinside on Oct. 24, 2014 in Taipei, Taiwan.

What can manufacturers do when phosphor powder prices plunge? Should these manufacturers follow others lead and slash prices to keep market shares, or should they stand on the sidelines as spectators? How can manufacturers change their market strategies?