Low price has been the key to success in the LED industry as market penetration rates rise. However, manufacturers will need to look into different avenues to keep ahead of the pack as price competition intensifies. Ray Chock, Philips Lumileds Sr. Director of Marketing and Business Development shared his insight on where the industry is heading in regards to the lumen per dollar trend during LEDforum at Guangzhou International Lighting Exhibition 2014 on June 11 in China. LED bulb prices drop dramatically LED bulb prices have dropped over the past few year...