Royal Philips, the global leader in lighting, and Lexus, a premium automotive brand, unveiled the first Lexus car showroom in Russia outfitted with a unique and connected ambient lighting system that combines LEDs with textile and  dynamic content. The Lexus-Rublevskiy showroom in Moscow has been renovated for the Russian premiere of the Toyota Lexus NX, with Philips luminous textiles creating a dynamic halo of light around the car to attract the attention of customers. By the end of 2014, Philips luminous textiles will be installed in all 45 of Lexus’ showrooms across Russia.