The emergence of online and mobile shopping in China has changed the distribution structure of many industries, including the lighting industry. Due to the popularity of LED lighting products on online shopping platforms, the LED lighting market scale could go up on a yearly basis. At the latest, the proportion of lighting products sold through online channels is expected to reach 30% in 2017, according to "2015 Chinese Lighting E-Commerce Market Analysis" released by LEDinside, a subsidiary of Trendforce.

Increasing workforce wages and commercial real estate rental fees in main cities of China has led to the emergence of e-commerce, which has the upside of saving about 60% of operating cost. The importance o the E-commerce trend in China can no longer be ignored. In 2013, online shopping accounted to approximately US $300 billion of e-commerce market in China, and is estimated to reach US $445 billion this year. China’s lighting e-commerce business models are gradually shifting from Customer-to-Customer (C2C) to Business-to-Customer (B2C), according to Analyst Figo Wang of EnergyTrend, a division of global market intelligence firm Trendforce, while attending LEDforum 2014 held in Taipei, Taiwan, on Oct. 24 2014.