The Madison Square Garden Company (MSG) has added a dynamic exterior LED lighting system to The World's Most Famous Arena from Philips, the world leader in lighting. The state-of-the-art, connected LED lighting system can reflect the home teams’ colors and highlight special events by creating dynamic visual effects on the façade of the Arena. The lighting communicates which home teams’ games or events are taking place at the The Garden and helps create a sense of excitement in the surrounding area.