In late February, an innocent question raised by Grace Johnston from Scotland as to what color a striped lace dress her mother wore to her wedding on Tumblr went viral on the Internet. Celebrities and public were equally divided as to whether the dress was blue and black or white and gold, and the heated debate went on well into mid-March. Since the incident, there has been many theories ranging from genetics, optical illusion, visual perception, and poor lighting to explain the phenomemnon. LEDinside had an opportunity to speak to Bridgelux experts Maria Topete, and Aaron Merill, Senior Director of Channel Marketing about this rare visual perception phenomenon, and why this is so important for the retail lighting sector.