2015-05-04

Philips To Muddle in Cutthroat Prices in China? (Part 2)

In part one of the Dazhaoming article last week, a couple of Chinese LED experts offered their perspectives on how low pricing strategies would affect Philips. In this second half more experts offer their valuable insights.
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2015-04-30

Philips To Muddle in Cutthroat Pricing in China? (Part 1)

Recently, at an event in Hangzhou, China, Philips announced its future LED tube prices in China will match Chinese rivals Foshan Lighting products or might even be priced lower than MLS, reported Chinese-media Dazhaoming.
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In recent years, the LED display industry has experienced rapid growth, driving fierce market competition. While domestic price wars have intensified, Kinglight has maintained steady progress by relying on its strong technological expertise an... READ MORE