The year of 2015 will be the turning point for color television technology, said Houjian Zhou, chairman of Hisense Technology on Sep. 15, 2015 at a press conference. According to Zhou, electrical technology has its own life cycle and LED industry growth has slowed down. The position and strategy of LED manufacturers today will determine their market position and development five years later. Mainstream Liquid Crystal Display (LCD) technology has evolved for more than 50 years, but did not see any real technology breakthroughs until 2000. Although, liquid crystal display technology became an absolute mainstream display solution, it has seen few innovations within the past two years, which led to price cuts and low profits. Meanwhile, manufacturers have developed OLED display technology for TVs for more than 10 years, yet OLED remains an unmarketable mainstream display technology.