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2015-11-26

Aurora Group Streamlines Brands in Preparation of IoT

The Aurora Group announced three key changes to its brand structure and market strategy to ensure the delivery of its new corporate mission – creating ‘Value Beyond Illumination’. This reflects Aurora’s commitment to the integration of new smart technologies in LED lighting and the associated ‘Software as a Service’ (SaaS) proposition, which is set to change the way lighting is sold and monetized.
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