Lighting manufacturer Osram, which celebrates its 110-year brand anniversary this year, is joined by another famous institution: the Westin Excelsior Hotel in Rome was opened in 1906 and is therefore celebrating its 110 years anniversary. To mark the occasion, Claypaky – a company of the Osram group – illuminated the venerable hotel, whose past guests have already included celebrities like Pablo Picasso, Elizabeth Taylor and the Rolling Stones, in a particularly spectacular fashion from November 5 to 20. Following the video projection shown at the Patent Office in Berlin during the Festival of Light in October, this was the second lighting installation being presented by Osram for its brand anniversary.