Could the fire of war in the OLED display market be as heavy as that in the memory industry? Samsung Display is reported to construct the world’s largest OLED display factory. Such a massive production ramp-up is believed to be the Korean display maker’s move to make competitive prices of its OLED products to confront the growing threats from Chinese contenders.

To meet OLED display supplies for the next generation iPhone 8, Apple tracked down equipment maker Canon Tokki located in Japanese rice fields next to the city of Mitsuke in Niigata prefecture, reported Bloomberg.