According to the latest report of WitsView, a division of TrendForce, global shipments of branded LCD TV sets for 2017 totaled 211 million units, a decrease of 4.1% compared with prior year. This is a new low since 2014, indicating a bottleneck in the development of TV industry. In 2018, TV brands will focus on large-size, high-resolution products, and also develop high-end products like QLED and OLED TVs, hoping to push sales and regain profits by specifications upgrade.

OLED TV and QLED TV have been competing for years, but OLED TV is expected to remain its remarkable dominance in high-end TV market in 2018, says WitsView, a division of TrendForce. More brands are expected to enter OLED TV market in 2018 with a growing field rate, and the shipments are expected to reach a new high of 2.5 million units, a significant increase from 1.5 million in 2017.