Facing Fierce Price War, TV Market Requires New Consumer Value. In late July 2019, the prices of 55-inch 4K TVs on JD Mall have fell below RMB 2,000, including Hisense, TCL and Konka brands. As panel manufacturers, such as BOE, CSOT and Samsung, release the capacity of high generation production lines, a 55-inch TV priced at RMB 1,000 may not be far away in the coming future. Whereas, the fact behind a RMB 1,000 55’’ TV is that the whole industrial chain faces unsustainably ferocious competition. It is time that the industry ra...