2019-08-05

TV Backlight Steps into a “Warring Period” with a Highly Competitive Mini LED Market

Facing Fierce Price War, TV Market Requires New Consumer Value. In late July 2019, the prices of 55-inch 4K TVs on JD Mall have fell below RMB 2,000, including Hisense, TCL and Konka brands. As panel manufacturers, such as BOE, CSOT and Samsung, release the capacity of high generation production lines, a 55-inch TV priced at RMB 1,000 may not be far away in the coming future. Whereas, the fact behind a RMB 1,000 55’’ TV is that the whole industrial chain faces unsustainably ferocious competition. It is time that the industry ra...
Continue reading

Michael Kruppa, Head of Front Lighting Development, has been responsible for various areas of development at Audi for more than ten years. Together with his development team, he plays a key role in ensuring that an Audi provides the best possi... READ MORE

Signify, the world leader in lighting, has been awarded the Platinum sustainability rating from EcoVadis, underscoring its consistent leadership in sustainability. The ranking places Signify among the top 1% of companies evaluated worldwide. W... READ MORE