In 4Q10, the LED-backlit shipment which were applied LCD TVs, monitors and notebooks, had a 40% share in the Chimei Innolux's(CMI) total panel shipments, and it’s expected to reach 50% in 1Q11. In the CMI’s LED-backlit applications, TV panel shipments had a 15%, and monitor panels accounted for 30%, with 100% of notebook panels in 4Q10.

In Taiwan market, it’s said that the sales of LED-backlit LCD monitor in 3Q10 reached 125,000 units, with a 25% share in the overall local LCD monitor market. While In 1Q10, the sales were only 26,000 units and up to 30,000 units in 2Q10, with less than 10% share .

In 4Q10, backlight unit (BLU) makers had cut down small- to medium-size BLUs’ price to grab orders. And most small- to medium-size BLUs’ customers expected the price would decrease more than 5% in 4Q and LED players would continue to feel pressure to reduce prices in 1Q11. Market sources estimated that LED-backlit TV market would have a 50% share in the total LCD TV market in 2011 and LED chips prices were expected to drop by 30% in the next two quarters.

With the LED TV development, the demand for LCD TV became weaker, which brought a price war for vendors to stimulate market demand. In North America market, it is reported that LCD TVs vendors started to cut down the price for a 32-inch LCD TVs, especially in Wal-Mart, the price for a 32-inch model was only US$199.

AU Optronics (AUO) expanded LED-backlit TV and monitor panels, TV panels cover from 24 -inch to 65-inch models, while monitor panels go up to as large as 27 inch. AUO noted that the proportion of LED-backlit Notebooks panels will be up to 100% at the end of this year. In addition, AUO is preparing for moving into 3D panels for TV, monitor and notebook. The company will release 65-inch 3D TV panels, 3D notebook panels and 23- and 27-inch 3D monitor panels in the next times.

As previously mentioned, the LED-backlit LCD TV will lead to a reshuffle in China’s color TV market, and China’s local brands have taken various measures, such as price cuts, in order to compete against foreign brands whose prices have already been reduced. Is it true that the price of the LED-backlit LCD TV will fall?

Taiwan LED maker Epistar Corp. announced that it has won contract orders from Korea’s Samsung for LEDs used in LED-backlit LCD TVs.

Samsung Electronics showed off a new line of high-end, ultra-slim, energy-efficient televisions at CES 2009 and planned to increase the proportion of TVs it makes using LED technology. The company has put a big emphasis on LED-backlighting on this year's LCDs, and its LN-B8000 series are the most souped-up models at CES 2009.

It’s reported that Taiwan LED maker Epistar Corp. brings its green-blue LED chips with brightness of 2000mcd to join Korea’s Samsung Electronics’ supply chain of LED-backlit LCD TVs.