Soraa, the world leader in GaN on GaNTM LED technology, announced today that it has added to its full visible spectrum LED product portfolio a PAR20 lamp with incredibly high CBCP, flawless beam definition and edges, and outstanding color and whiteness rendering. Ideal for both commercial and residential applications, the PAR20 features the company’s POINT SOURCE OPTICSTM and Violet-Emission 3-Phosphor (VP₃) COLORTM and VP3 WHITETM technologies—providing a superior replacement for 75W to 90W legacy products.

Soraa, the world leader in GaN on GaN™ LED technology, announced today that Ann Reo has joined the company as Senior Vice President of Product Development. With over 20 years of LED product development and lighting design experience, Ann has the unique ability to solve challenges with solutions that others don’t see.

Early in 2014, the Museum of London sought a lighting scheme for their new gallery, built to house the London 2012 Olympic Cauldron.

Soraa, the world leader in GaN on GaN™ LED technology, announced that it has extended its line of PAR and AR111 lamps to offer a full range of halogen replacement lamps from 50W to 120W halogen equivalent. The newly launched 12.5W line features a lower wattage addition to its award winning, full visible spectrum PAR30 and AR111 LED lamps, while maintaining the high Center Beam Candle Power (CBCP) characteristic of Soraa’s lamps. 

Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Will be on display in 2015 Taiwan International Lighting Technology Exhibition

Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has upgraded the performance of its award winning MR16 GU10 base 120V LED lamp line with the world’s most efficient LED—the company’s third generation GaN on GaN™ LED. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new GU10 LED lamps are the perfect lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and smooth dimming are essential.

Fremont, Calif. – November 10, 2014 – Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has introduced a perfectly compatible version of its award-winning MR16 LED lamp. Featuring the company’s signature elements of full-visible-spectrum light, Soraa’s constant current MR16 LED lamp is the ideal lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and dimming are essential.

Soraa, the world leader in GaN on GaN™ LED technology, announced today that one of its founders, Dr. Shuji Nakamura, has been awarded the 2014 Nobel Prize in Physics. Recognizing that Nakamura’s invention, the blue light emitting diode (LED), represents a critical advancement in LED lighting, the Nobel committee explained the innovation “has enabled bright and energy-saving white light sources.”

Soraa, the world leader in GaN on GaN™ LED technology, launched today a complete new line of high performance MR16 LED lamps powered by the world’s most efficient LED—the company’s third generation GaN on GaN™ LED. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new MR16 LED lamps feature a 30% improvement in efficiency, creating a no-compromise lighting solution for restaurants, retail, high-end residential, and office environments where superior light quality and smooth dimming are essential.

The Illumination Engineering Society (IES) recently published a “position statement” (PS-8-14) which states that color rendering “requirements should not be a metric used in energy regulations to characterize color attributes for solid state lighting.” This unfortunate wording has caused unnecessary headaches within the lighting community, but what the well-intentioned IES meant to say was that the commonly used Color Rendering Index (CRI) metric is not entirely adequate and a replacement is warranted. We fully agree and are actively engaged with IES to improve this metric, but by no means should color rendering requirements be put on the sidelines while we all wait for improvements!

More than one year after Soraa demonstrated it (see my blog from 5/6/13), the importance of whiteness rendering is now being noticed by the larger lighting manufacturers. Perhaps the most notable imitation, from Philips (see LEDs Magazine July/Aug 2014, pp. 9-10), mixes in some violet-emitting with blue-emitting LEDs to provide a level of Optical Brightening Agent (OBA) excitation, which is necessary for whiteness rendering.

Xicato continued to expand its sales team and announced the addition of LED lighting specialists Charles Scheibler and Nick Gibbs to its sales team. Charles is based in the Kansas City Metropolitan Area and will serve Xicato’s customer base throughout the mid-west. Nick is based in the United Kingdom and will serve customers in the UK and Nordic region.

Soraa has raised the bar on high performance lighting by launching the industry’s most innovative line of LED light engines. Soraa’s new light engines use 50% less power and have a higher center beam intensity (CBCP) than current integral LED fixtures. The engines also allow fixtures to be 50% smaller due to their small diameter and low profile, and the novel heatsink design enables low temperature operation and a lifetime of 50,000 hours.

SORAA, the world leader in GaN on GaN™ LED technology, announced today that the company will launch and display large lamp versions of its innovative SNAP System™ along with new accessories at LIGHTFAIR International (June 3 - 5). Last year, Soraa's award-winning MR16 SNAP System™ transformed lighting design by allowing users to customize light directly on the lamp rather than on the fixture.  With the addition of PAR30, PAR38 and AR111 LED lamps to the SNAP System™ line, customers now have a choice of lamps as well as accessories to perfectly tailor light in restaurant, retail, hospitality, museum, and residential applications.

Soraa announced that the company will launch and display a series of new full-visible-spectrum large LED lamps at LightFair International (June 3-5) in Las Vegas, NV. This new line of AR111, PAR30L (Long Neck), PAR30S (Short Neck), and PAR38 lamps complements the company’s award-winning MR16 lamp, creating a full line of products to perfectly and dramatically light restaurant, retail, hospitality, and residential applications.

Soraa announced that eight of their most popular MR16 products have been recognized with the ENERGY STAR qualification from the U.S. Environmental Protection Agency (EPA), the first full-visible-spectrum LEDs to attain this qualification. The ENERGY STAR label certifies that Soraa’s MR16 products have met the stringent energy efficiency standards and performance criteria established by the EPA.

Soraa, the world leader in GaN on GaN™ LED technology, today announced a full range of LED AR111, PAR30, and PAR38 lamps that will be available to ship in late Q2. All Soraa lamps feature 3-phosphor LEDs with violet pump that enable benefits such as Point Source Optics for beautiful, uniform beams of high intensity, Violet 3-Phosphor (VP³) Natural White and VP³ Full-spectrum Vivid Color, which reveal the magic of whiteness and colors in every environment. 

Soraa, specialist in GaN on GaN™ LED technology, announced the world's most efficient LED, which it will integrate into the market's first full-visible-spectrum, large form factor lamps. Soraa's third generation (Gen3) GaN on GaN™ LED achieves world-record setting wall-plug-efficiency, outperforming the nearest competitor by 20% at normal operating conditions. In just one year, Soraa has achieved a remarkable 30% increase in white lumen per watt (lm/W) efficiency over its prior generation LED, setting a pace of technology evolution unrivalled in the LED industry. Soraa's Gen3 LED will be available in the second quarter of this year in a variety of product offerings: modules, large form factor PAR and AR lamps, and MR16 lamps.

Soraa, the world leader in GaN on GaN™ LED technology, will display their new AR111 lamp at EuroShop this month. The lamp is the market's first full-visible-spectrum LED AR111, and brings Soraa's signature elements of light quality to the large lamp arena: vivid colors, unique whiteness rendering, and perfectly uniform beams casting sharp single shadows.

Soraa launched the world's first high color temperature (CCT), high color rendering MR16 LED lamps—a brilliant choice for gemstone jewelry and high-end retail displays. The new 4000K and 5000K CCT, full visible spectrum Soraa Vivid 2 LED MR16 renders colors and whites exactly as they would appear in natural light; without the high heat/UV emissions associated with CMH/halogen lamps and beam striations, artifacts or multiple shadows visible in other manufacturer's LED products.

Understanding that quality of light is essential to the widespread adoption of LED lighting, Soraa discussed this week at SPIE Photonics West 2014 how whiteness rendering has a strong effect on lighting and object preference.

Soraa launched today the first line of high color and white rendering, high light output LED GU10 230V dimmable lamps. Uniquely, the company has released a 10 degree spot version, not available in halogen or from other LED manufacturers, as well as a 25 degree version that has a peak intensity higher than halogen and all other LED GU10 products. Now customers can buy transformer-free, full visible spectrum Soraa LED GU10 lamps that spectacularly render colors and whites; without beam striations, artifacts or multiple shadows visible in other manufacturer's LED products

Soraa, the world leader in the development of gallium nitride on gallium nitride (GaN on GaN™) LED technology, announced today that it will open a new semiconductor fabrication plant in Buffalo, New York. In partnership with the State of New York, the company will construct a new state-of-the-art GaN on GaN™ LED fabrication facility that will employ hundreds of workers. The new facility is projected to be operational in 2015. Soraa currently operates an LED fabrication plant in Fremont, California, one of only a few in the U.S.

Soraa, manufacturer of GaN on GaN™ LED technology, announced today that Jeffery (Jeff) Parker has joined the company as the new Chief Executive Officer. A seasoned lighting executive and innovator, Parker will leverage his keen business acumen, acquired expertise grooming companies to financial maturity, and his reputation as one of the industry's primary thought-leaders to propel Soraa forward on a trajectory of sustained growth and success.

Soraa launched the first line of high color rendering LED MR16 GU10 120V line voltage lamps. Uniquely, the company has released a 10o spot version, not available in halogen or from other LED manufacturers, as well as a 25o version that has a center beam candle power higher than halogen and all other LED GU10 products in the market place worldwide. Now you can buy transformer-free, full visible spectrum Soraa LED lamps that render the widest range of colors in the objects that we see, without ultraviolet (UV) or infrared (IR) radiation.

To accelerate the adoption of high quality, energy efficient LED lighting Con Edison of New York is offering substantial rebates (approximately $22, based on 13.2¢/kWh) on Soraa’s GaN on GaN™, full visible spectrum LED MR16 lamps. With the rebates, New York City businesses now have another incentive to install Soraa’s MR16 LED lamps, well known as the best LED MR16 retrofit lamp available, delivering the highest light output, color rendering, whiteness, and beam of any comparable product. Soraa will help you transform your ordinary li...

A surge in demand for Soraa’s full visible spectrum GaN on GaN™ LED MR16 lamps has led the company to appoint two new leaders to its sales organization—George Stringer and Nick Farraway. George joins the company as Senior Vice President of North America Sales and Nick joins as Senior Vice President of International Sales; both will report to Tom Caulfield, President and COO of Soraa. “The Soraa VIVID LED MR16 lamp is widely regarded as the best in the world in terms of brightness and color rendering—this has fuel...

Soraa has recently released the first GaN on GaN LED in a 50W halogen equivalent MR16 lamp with several new features.This LED has a gallium nitride substrate, triangular shaped chip, simplified epitaxial structure and an original silicon-based wafer level packaging. Soraa GaN on GaN LED packaged in a silicon-based wafer level packaging Source: Yole Développement Soraa used the GaN characteristics like the optical transparency and the high electrical and thermal conductivity to create a unique vertical structure for these LEDs. The layers depos...

Company Asks EPA Not to Repeat Mistakes of Compact Fluorescent Lamps(CFLs) To ensure the long-term success and widespread market adoption of LED lamps, Soraa late last week urged the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program to address light quality, specifically color rendering, in its new lamp specification.  Supportfor higher color rendering has been expressed bythe California Lighting Technology Center;Profs. Shuji Nakamura and Steven DenBaars; the International Association of Lighting Designers (IA...

Soraa has garnered much attention since founder Japanese LED scientist Shuji Nakamura has been helping drive the company towards success. Soraa was able to leverage funding from the US Department of Energy (DOE), and now the company has been appointed by the DOE to lead a commission currently in progress focused on developing a low-cost GaN substrate, since it is a leader in this technology. Its new products, denoted as SORAA VIVID 2 and PREMIUM 2 lamps, utilising this GaN-on-GaN LED technology are claimed to leverage the 1000 times lower cr...