With European Union officials making efforts to reduce electricity consumption and to eliminate traditional, inefficient incandescent light bulbs by 2012, European LED chip and luminaire maker Optogan says that it has entered a new market for solid-state lighting (SSL) luminaires in Romania. The market for solid-state lighting luminaries has significant potential over the next 3–5 years, given the EU’s efforts to reduce energy consumption by up to 80%, says Optogan. “In the Balkan area, we estimate a €25–30m market for SSL luminaries by th...