LEDinside, a research division of TrendForce, estimates that the 2010 worldwide lighting market (including traditional and LED luminaires) reached 79.3 billion USD (excluding automotive lighting market). LEDinside estimates that the current global lighting market share in the developed areas, covering Europe and North America, exceeded 50%, with the overall market scale nearing 40 billion USD. On the other hand, while the 2010 Chinese lighting market only reached 12.2 billion USD, accounting for 15.4% of the global market share, the LED lighting demand in China continues to grow due to the stimulated economic growth and infrastructure expansion along with the related government policies, aiming at closing the urban and rural area divides. As the lighting markets in Europe, America, and Japan are on the brink of saturation, only the lighting market in China is still in the expansion. LEDinside projects that the Chinese lighting market share can rise to 18.3% in 2015 with the total Chinese market value reaching 20 billion USD.