2012-03-07

Toshiba Chooses Shelton Group as Agency of Record for LED Market in North America

Shelton Group is chosen by Toshiba International Corporation (TIC) as the agency of record to develop a comprehensive marketing and communications campaign to market its innovative LED lighting products in the United States. Shelton Group will lead strategic brand efforts for Toshiba LED Lighting in North America, including advertising, media outreach, online marketing, package design, trade shows and retail promotions. Toshiba chose Shelton Group based on the agency’s exclusive focus, expertise and success in marketing green products to mainstream consum...
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Nichia, the world's largest LED manufacturer and inventor of the high-brightness blue and white LED, is launching a white LED (Part No. NS2W806H-B2) designed for LCD backlighting. This product adds a new green chip in addition to the exist... READ MORE

Macroblock has successfully obtained ISO 26262 functional safety development process certification. This internationally authoritative certification underscores Macroblock’s commitment to adhering to the highest functional safety standards ... READ MORE