2012-03-07

Toshiba Chooses Shelton Group as Agency of Record for LED Market in North America

Shelton Group is chosen by Toshiba International Corporation (TIC) as the agency of record to develop a comprehensive marketing and communications campaign to market its innovative LED lighting products in the United States. Shelton Group will lead strategic brand efforts for Toshiba LED Lighting in North America, including advertising, media outreach, online marketing, package design, trade shows and retail promotions. Toshiba chose Shelton Group based on the agency’s exclusive focus, expertise and success in marketing green products to mainstream consum...
Continue reading

Daktronics of Brookings, South Dakota, has partnered with the American Association of Professional Baseball (AAPB) as its official video display and control equipment provider to bring education and professional sports together. “This pa... READ MORE

As Nichia marks the key milestones of 70 years in business and 30 years since pioneering the white LED, its European division has organized a two-day, invite-only Innovation Gallery. Held on 10 and 11 March at Bernhard Knaus Fine Art, a presti... READ MORE