The impact of the European debt crisis has affected LED market demands and resulted in a short-term oversupply; the rapid production of China’s LED chips has put product price in not only a sharp decline but also a possible further decrease. The LED market shifted tremendously in 2012; many LED chip manufacturers faced cash flow issues and deficit, and industries started to steadily integrate. A minority of Chinese industries have introduced new technologies, new products, or new methods in order to seize the market. Mr. Liang Xudong, the chairman of EpiTop Optoelectronic Co., Ltd.-- one of the upstream manufacturers of semiconductor lighting that gained profit in 2012-- was interviewed by LEDinside on issues regarding the LED market and industrial innovation.