Walmart pricing strategy-LEDinside

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2013-10-04

Walmart Shows Aggressive Streak by Launching Under US$ 9 LED Bulbs

Just one day after Walmart announced working with GE to sell US$ 10 LED bulbs, the retailer has gotten even more aggressive in its push to make LED lights available to all. The retailer is launching a new line of in-house LED bulbs to be priced below US$ 9, according to a Verge report.

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