Global Average Selling Price (ASP) for 40W equiv. LED lamp was up 2.8 percent to US$ 16.2 in Sept. 2013, according to a latest LED lamp ASP survey by LEDinside, a research subsidiary of TrendForce. Few new products were released worldwide last month. Global 60W equiv. LED lamp was down 2.5 percent to US$ 21.4. Price plunge was most evident in U.S., as top North American lighting brands and wholesalersretail channel brands begin releasing super competitive-pricedcheap products. The implemented strategy has obviously stimulated purchases.