Outdoor LED signs are becoming increasingly popular because it is a targeted medium that speaks to your most important audience, the people who can drive onto your property and purchase something immediately.

LED signs have become extremely popular for outdoor advertising. The Small Business Association reports that businesses that choose to install an electronic LED message typically see an increase in business of 15% to 150%.

“Businesses are realizing that some of their most valuable advertising space is on their properties,” said Rob Klinger, president of Signs Plus, a LED signs distributors based in Florida, U.S. The company is becoming one of the premiere distributors of LED signs used for outdoor advertising.

“As a result, outdoor LED signs are becoming increasingly popular because it is a targeted medium that speaks to your most important audience, the people who can drive onto your property and purchase something immediately. Plus it is better than a billboard because it can be updated with specials as often as needed”, said Klinger.

The main driving force behind the rapid increase of the number of LED displays in use today is their effectiveness as an on-premise advertising medium. LED displays have the ability to change messages instantly and indefinitely. Digital LED sign owners have the advantage of being in on-going direct contact with their customers through their sign messages. Thus the signs become more attention grabbing and are able drive more new business for display owners.

“Traditional ads are dead on arrival. They last from 30 seconds to 24 hours. LED signs give you the ability to create a brand new ad every day, hour, minute or few seconds, free of charge. You can change the marketing to meet the goal if the messages are performing because you own the medium. This flexibility can't be matched,” said Klinger.

There are a few factors to keep in mind when choosing an outdoor LED sign and messaging, including:

When purchasing and installing an LED display, identifying the viewing distance between the audience and the proposed display location is very important.

Sign location is critical. The sign's angle of view and the amount of time available to read the sign messages are important determinants in where a LED sign is placed on location.

A long viewing distance requires careful consideration of the size of text, pitch of LEDs and display time per message.

About Signs Plus
Signs Plus prides itself on being much more than a sign company. Signs Plus began in 1988 with the goal to return the concept of value to America's not-for-profit organizations. The company has not wavered in its attempt to provide the finest indoor and outdoor signs at the best possible price. Signs Plus is a family owned and operated organization and is extremely active in community outreach.