Amtran Technology planed to enter the LED lighting market and would emphasize on family lightings. But until now, the company has no specific schedule for product release.

It was said that LED had a share up to 10% in 2011 from 5% in 2010 in the global lighting market. Meanwhile, LED lighting market would start to strong competition in 2011.

Amtran noted that LED-backlit TVs were expected to have a 30% share in 4Q10, and the company had set up a research and development team since the single-side LED backlighting design became the mainstream technology. So, Amtran was optimistic about developing applications other than those for TV backlighting.

Demand for LED-backlit TVs was being restricted by intense price competition in the CCFL segment, and inventory levels remain high. Against this backdrop, Amtran was looking to diversify it business into the high-ASP LED lighting market. It is expected to focus on 5-7watt LED light bulbs at a price range around US$10 for Amtran.

In the LED lighting, Amtran had set up a LED joint venture in China with LED chipmaker Formosa Epitaxy and packaging house Unity Opto Technology, which the source supplying was Epistar and packaging services were provided by Everlight Electronics. Also, Amtran together with Everlight and LG Display had set up a packaging house in Wujiang, China. But the possibility of entering the LED lighting market was needed to study.