Global brand refresh also entails new product organization, new tagline and a new logo

Lumex, a leading designer and manufacturer of high-efficiency, state-of-the-art optoelectronic components, devices and displays, has launched a resource-packed new website as part of a global brand refresh that also involved a reorganization of the company’s product lines and brand imaging.

The new Lumex website (www.lumex.com) features a number of key resources including:
• Competitor Cross Reference - Allows design engineers to easily identify Lumex products that will work in an existing application using an alternate supplier
• Parametric Search – Allows users to input keywords, partial part numbers and product family names in order to more quickly find the Lumex products and data they are looking for
• Real-Time Order Tracking – Available for customers using Lumex’s preferred global freight carrier.
• Inventory Updates - Lumex and distribution channels inventory status updated daily.
• Going Green Resource - Information about the energy savings potential of LED technology.
• Industry Focus Overviews – Information about the latest in LED and LCD technology available for industries such as industrial controls, medical devices, communications, test and measurement, electronic signage, general lighting and security and life safety.
• Case Histories/Testimonials – Overview of custom solutions developed in collaboration with Lumex customers.
• Technical Resource Center - A wealth of technical information including technical notes, white papers and feature articles.
• Enhanced Information Requests - The site makes it easy for visitor to find a distributor, or to request a catalog, product literature or product sample.

The new resource-pack website received the prestigious “Platinum Excellence” award from the National Electronic Distributors Association (NEDA) at the 2010 NEDA Executive Conference. The website was judged by a panel of B2B marketing experts and received the top honor for its ease of navigation as well as for the quantity and quality of relevant material provided to site visitors.

“To commemorate our 30th year, Lumex wanted to take a pro-active approach in communicating the uniquely collaborative way in which we provide custom, semi-custom and off-the-shelf technologies our customers,” explained Richard Halliday, Director of Sales and Marketing, at Lumex. “Our new tagline – ´Creating LED and LCD Solutions Together´ highlights what makes Lumex unique. Our depth of technical knowledge and personalized approach allows us to work closely with large and small clients alike to create solutions perfectly suited their specific needs.”

In addition to developing a crisp new logo, adopting a new tagline and launching a new website, Lumex has reorganized its over 7,000 different products into five different product families: QuasarBrite™ LEDs, TitanBrite™ high-power LEDs, InfoVue™ LCDs, QuantumBrite™ backlights, and TransBrite™ light pipes.

“The depth and breadth of our technical expertise allows Lumex to constantly be introducing innovative new LED and LCD technologies into the marketplace,” explained Halliday. “The five strong brands that make up our new product tree streamline the organization of our product lines and make it easier for customers to find the technology most aptly suited to their needs.”

Lumex Contact Information
For additional information or engineering assistance:

In North America and Europe, contact Lumex’s Sales Department, 290 E. Helen Rd., Palatine, IL  60067  USA.  Phone:  1-800-278-5666.  FAX:  1-847-359-8904.  E-mail:  lmxsales@lumex.com Web:  www.lumex.com. 

In Asia, contact Lumex's Asian Pacific Headquarters at 3F, No. 972, Sec. 4, Chung Hsing Rd., Chu Dung, Hsin Chu County, Taiwan, ROC.  Phone: +886-3-582-1124.  FAX:  +886-3-582-1154. Web (in Chinese):  www.lumex.com.tw

About Lumex
For 30 years, Lumex has been a global leader in the optoelectronics industry, with the broadest range of high efficiency, high performance LEDs and LCDs in the industry.  With thousands of standard products and a focus on semi-custom and custom designs, Lumex is a valuable resource for quality and innovation.  Lumex's optical range encompasses a wide spectrum including UV, visible and infrared wavelengths. Lumex's team of Technical Design Specialists are experts in collaboratively developing effective, smart solutions from the most complex design dilemmas.

Lumex has a global footprint with the worldwide headquarters outside Chicago and the Asian headquarters in Taiwan. With manufacturing capabilities in the United States, China, Taiwan and Thailand, Lumex is able to support over 23 end markets with more than 80,000 customers both directly and through our distribution channel partners. Over the last 30 years, the name Lumex has become synonymous with quality and performance around the world.

About ITW Photonics Group
The ITW Photonics Group was created to bring together and build on the technical expertise of  individual companies that specialize in photonics technology and span the full spectrum of wavelengths.  The group consists of:

    * Lumex - LED and LCD technology
    * Cal Sensors - IR Detector and Emitter technology
    * Opto Diode Corp - LED, Silicon Photodiodes and Electro-Optical Assembly technology

The synergy of these three industry front-runners provides an unsurpassed range of photonic capabilities within a broad spectrum of markets, including medical, military and industrial controls.  The ITW Photonics Group provides integrated solutions that encompass the technology and experience from all three business units, offering design engineers higher performance with greater feature enhancements.