On the occasion of the SIPLACE press conference for the upcoming Productronica trade show in Munich, W. K. Lee, CEO of ASM Pacific Technology (ASMPT), pointed out that the ASM Group is now the supplier with the widest-ranging technology and product portfolio for the electronics industry. ASMPT is the only equipment manufacturer in the world that integrates solutions for all process stages from front-end (wafer design and production) to back-end assembly (chip packaging, bonding, etc.) to SMT placement solutions provided by the SIPLACE team. W. K. Lee also expressed his satisfaction with the progress in integrating the SIPLACE team, which joined ASMPT in January 2011 as ASM Assembly Systems GmbH & Co. KG. ASM Assembly Systems, which operates as a separate business unit within ASMPT, accounted for 36.2 percent of ASMPT’s revenues of US $1,336 billion in the first nine months of 2011. According to CEO Lee, the targeted synergies in the areas of technologies, market access and organization within the ASM Group provide a solid foundation for expanding the market shares of ASM Assembly Systems all over the world. 

In his speech at the SIPLACE press conference, W. K. Lee, CEO of ASMPT, presented a quick outline of his company’s history.  ASMPT, which has been listed on the Hong Kong stock exchange since 1989, has been the global market leader in the back-end technology field with its chip assembly, lead frame and bonding machines since 2002.

W. K. Lee called the acquisition and integration of the former Siemens Electronics Assembly Systems a “perfect step towards creating an ASMPT that can offer customers in the electronics industry an integrated portfolio of solutions for all processes from wafer production to SMT placement.”

Regionally balanced
The CEO of ASMPT underscored his satisfaction with the progress made during the integration by providing a look at some numbers. In the first nine months of 2011, ASMPT generated record sales of US $1.336 billion. Over 36 percent of these revenues came from the SMT business with SIPLACE placement solutions, which ASMPT had acquired only in January of 2011. ASMPT’s revenues for the first nine months of 2011 exceeded those generated in the already very successful 2010 full year by 9.3 percent. The core business of ASMPT and the SMT business of ASM Assembly Systems also complement each other in their regional distribution. Via the SIPLACE team, ASMPT, which was previously active mainly in Asia, was able to expand its market shares in Europe and America to 25 percent. According to W. K. Lee, the ASM Group also improved its access to large international companies in the electronics industry considerably thanks to the acquisition of the SIPLACE team. “At the same time, the SMT business benefited from our excellent relationships with customers in northern and southern Asia,” explained the CEO. “The progress we have already made and the various success stories are very impressive – both internally with regard to our employees and our management, and externally with regard to our customers, business partners and analysts.”

Claim to leadership underscored
W. K. Lee also underscored the synergistic potentials in terms of technology, market access and organization: “Its integration as a separate business unit gives the SIPLACE team the flexibility and maneuverability it needs to operate successfully in the market. Joint teams are working on putting these synergies with regard to technologies – for example in LED production or placement directly from the wafer – to use in new developments. In addition, initial projects to coordinate our purchasing of jointly used materials and components promise to improve our cost situation. We are also focusing on insourcing some production steps which were previously handled by others. These measures substantiate our expectations for more customers and market shares for SIPLACE. We also express this quite intentionally with our integration slogan of ‘Together #1’.”

W. K. Lee, CEO of ASM Pacific Technology

As the world’s only producer ASMPT with its headquarters in Singapore unites solutions for all process steps from front-end to back-end assembly to SMT placement solutions provided by the SIPLACE team. CEO W.K. Lee was satisfied with the integration progress of the SIPLACE team which, since January 2011, belongs as ASM Assembly Systems to the ASMPT Group.

Thanks to the universal spectrum of the ASMPT Group its products can be found almost everywhere – visible or invisible – from the ever increasingly popular

For more information, visit www.siplace.com.

ASM Assembly Systems
At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly Systems) became a business unit of ASM Pacific Technology and operates now as ASM Assembly Systems. With its SIPLACE machines and innovative manufacturing concepts, ASM Assembly Systems GmbH & Co. KG is the world’s leading manufacturer of surface mount technology (SMT) placement machines and solutions. Since its beginnings in 1985, the company has installed almost 25,000 placement machines at over 2,500 customers all over the world. Electronics manufacturers in all industries such as telecommunications, automotive, IT, consumer electronics and automation use and depend on SIPLACE's broad portfolio of solutions and services.

For more information about ASM Assembly Systems (SIPLACE), please visit www.siplace.com.

ASM Pacific Technology
As a subsidiary of ASM International based in Almere, Netherlands, ASM Pacific Technology (ASMPT), Singapore, has developed in only a few years into the world’s leading supplier of chip assembly, bonding and packaging systems and solutions. The ASMPT Group produces and markets machines for front-end and back-end chip assembly and semiconductor packaging. The company has plants in Hong Kong, China, Singapore and Malaysia, and since January 1, 2011 in Germany. ASMPT has been listed on the Hong Kong Stock Exchange since 1989.

ASMPT is one of the stocks in the Hang Seng HK MidCap Index under the Hang Seng Composite Index, the Hang Seng Information Technology Industry Index, and the Hang Seng Hong Kong 35 Index.

For more information about ASMPT, please visit www.asmpacific.com