Recognizing the impact lighting can have on forward thinking retailers, OSRAM SYLVANIA unveiled the U DESIGN Lighting Experience Center at its Winchester, Kentucky manufacturing plant, where retail lighting designers can customize an LED lighting solution that meets their unique design requirements and helps increase sales and profits.

At the U DESIGN Center, retailers can vary beam spread, color temperature, color rendering, optics and drivers and review the ROI for their specific application, comparing LED versus traditional lighting technologies.

Depending on their specific requirements, building blocks of components are selected to create a unique lamp for their ambient or accent lighting needs. After selection of components, OSRAM SYLVANIA will build the specified product at the Winchester plant and ship directly to the retailer for evaluation in their installation.

Retail lighting designers can also see how the LED solutions are assembled and quality tested to ensure reliable performance at the Winchester plant.

Plus, OSRAM SYLVANIA also created the U DESIGN mobile unit that can travel to retail locations to compare LED versus traditional lighting technologies.