Optogan opens lamps and luminaires sales office in Varese, Italy, by signing a distribution agreement with the company LEDisOne srl.

At the Grand Opening event in Varese, close to Milan, LEDisOne hosted more than 100 official guests, politicians, architects, representatives of industry and universities. The newly certified distributor LEDisOne is specialised in LED lighting and shows a broad background in the semiconductor industry.

For Optogan the expansion to Italy has been a key target, since the country is considered as the home market for architectural lighting. “Italy has always been one of the front runners in Solid State Lighting and is traditionally first in adopting new technologies and trends of the indoor lighting industry,“ says Ove Sörensen, Senior Sales Director & Business Development at Optogan GmbH. “The potential for LED based lamps and luminaires in this country is on such a high level that we cannot afford to miss this strategic market.”

Besides the architectural lighting and retrofit business LEDisOne will also focus on sportfield and flood lighting. Regional sports clubs and associations have already expressed their interest.

“So far our customers are mainly designers, architects, industrialists and public authorities, but our long-term goal is to collaborate with the government since there are development projects concerning an energy efficient re-design of cities”, stated Gabriele Demaria, Managing Director of LEDisOne. “Within the next year we plan to set up the company structure in terms of additional locations and manpower. We strongly believe we have found in Optogan the right partner to fulfil our ambitious targets.”

LEDisOne will cover the Northern Italian region and will open a new sales office in Lugano, Swizerland in June 2012.

Gabriele Demaria, Managing Director LEDisOne showing Optogan products at the Grand Opening in Varese, Italy.