Viribright Lighting (VBL) is a subsidiary of Matrix Lighting Ltd. and of Matrix Holdings Ltd. a Hong Kong listed company. Matrix Holdings subsidiaries comprises a large toy conglomerate headquartered in Hong Kong, with facilities and branch offices in China, London, U.S., Mexico, Dubai, and Australia with seven factories in Vietnam. With over 33 years of mass production experience and core competencies in plastics injection molding and aluminum die casting; the marriage of such, with forward thinking LED technology and engineering, has produced the first and only full line of Isolated Phosphor Technology (IPT™) based LED direct replacement light bulbs manufactured by Matrix Lighting sold and distributed under the brand Viribright Benchmark by VBL.

Tripp Smith assumed the role of the new Vice President of Sales for the retail channels and brings with him a real depth of expertise and passion experience for the lamp business. With extensive sales and executive leader experience, Smith and the entire VBL sales teams have over 100+ years of lighting sales experience and are poised to strengthen VBLs placement in the North American market.

“I’m very excited about joining the Viribright sales team.” Smith said. “I believe that the combination of our cutting edge technology, combined with our brand, assortment, shapes, sizes and color temperatures put us in a position to win in the LED Light Bulb market in North America.”

“We are excited to have Tripp enter into a leadership role within our sales team” – said Jim Hardaway SVP of VBL. “We look forward to expanding our existing market share and seeing even more energy efficient Viribright LED light bulbs on retail shelves in the near future.“ “These are exciting times and we have the intention to remain a significant player in the transformation to energy efficient LED lighting in our markets.”