Recently, Greensboro-based LED Retailer Fresh Market has won LED Retailer of the Year from GE Lighting at GE’s third annual LED & Energy Efficient Lighting Trends for Retail conference in Ohio.

The criteria for the LED Retailer of the Year award included having retrofitted at least 20 percent of fleet stores to LED lighting, being able to demonstrate at least 20 percent energy savings as a result, and customer recognition of improved store appearance.

According to Fresh Market’s energy manager Paul Poole, the company has incorporated LED lights for both general and accent lighting into 40 percent of its stores. He said that ,"We are honored to receive this award from GE in regard to our LED efforts. We were able to reduce our energy use while still maintaining a very high quality of light to improve the customer experience and the overall aesthetics of our stores."