With Dave Levinson joining Xicato, effective February 1, 2010, the company expands its senior management ranks with additional seasoned executives from the lighting industry. In this role, Levinson will be responsible for leading Xicato’s commercial organization in the U.S. and Canada, with specific focus on the development of Xicato’s OEM partners, end-user and specification markets.

Levinson comes to Xicato from Philips Lighting Electronics (Advance) in Rosemont, Illinois where he most recently served as VP & GM of the Fluorescent Electronics Business Line. Prior to this role, Levinson held senior executive leadership positions with Philips over the past 18 years, including Vice President of Marketing & Product Management and Vice President of Distribution Sales. Levinson brings broad lighting industry experience, a successful track record and a strong background in multi-channel distribution.

According to Levinson, “LEDs have made major strides in recent years. Putting that together with Xicato’s ‘no compromise’ philosophy on genuine halogen light quality will make possible mass adoption in the near future.”

Xicato is a dynamic Solid State Lighting company founded by seasoned industry professionals, with offices located in Silicon Valley, California (HQ), London, and Tokyo. Xicato develops, manufactures and globally markets LED modules that are functional replacements for traditional lamp technologies, offering all the life and energy-saving advantages of LEDs with no light technical or aesthetic compromises. Xicato provides industry best (plus) specifications via an open approach with a global circle of leading end-users, specifiers, and luminaire manufacturers.