The new state-of-the art studio at the Chargers' recently opened training facility and corporate headquarters – The Bolt – delivers a wide range of content creation opportunities for the team's in-stadium production unit, digital media team and outside media outlets alike.
The Los Angeles Chargers today officially unveiled their state-of-the-art, in-house content studio at The Bolt – the team's El Segundo-based training facility and corporate headquarters that first opened its doors this past July. Located in the heart of Los Angeles's South Bay, the studio adds a powerful new element to the facility, highlighting the Chargers' ongoing commitment to creating best-in-class sports content, programming and experiences.
Outfitted with 1,712 linear feet of customizable LED lighting and 450 square feet of video walls, this 1,300-square-foot studio has been thoughtfully designed to deliver extraordinary, on-demand content. It serves as a versatile hub, meeting the increasing demand for immersive fan and partner experiences. Whether producing content for the Chargers' award-winning social media channels or for the iconic double-sided video board at SoFi Stadium, the studio offers endless creative possibilities to produce captivating content for fans along with corporate and league partners.
"Just when you thought The Bolt couldn't get any more dynamic, the addition of our new content studio provides yet another game-changer for the Chargers organization," said Chief of Staff Fred Maas. "Odds are that if you can imagine it, this new state-of-the-art studio can accommodate it. As we continue to look for innovative ways to connect with our fans, partners and, given our location, the entertainment industry as a whole, we believe The Bolt provides endless possibilities both for growth as a business and growth as a football team."
Developed with the support of experiential marketing leaders Jack Morton Worldwide and set design experts like IDF Studio Scenery, the studio is adaptable to changing trends and has a bold, modern aesthetic. In addition, Lighting Design Group and NEP Sweetwater, both Los Angeles-based firms, contributed professional-grade video displays and adaptable lighting solutions.
In addition to Chargers content initiatives and projects, the studio will also be made available to outside partners, streamers, podcasters and influencers for customizable content creation. Utilizing Samsung's cutting-edge LED technology, creators can instantly transform the studio's video boards to support any number of production needs, ranging from traditional TV analysis to cinematic storytelling.
Widely recognized as a leader in content creation and engaging social media, since January 2023 Chargers YouTube has held the #1 spot in total views among all NFL, NBA, MLB, NHL and MLS teams with over 178M Views, per Liftoff Labs. Over the past two-plus years, the Chargers have gained over 1.4M followers across all platforms, per Emplifi, growing YouTube subscribers by 105% alone. For the 2023-24 season, Chargers TikTok Ranked fifth among all NFL teams in Total Views and Total Interactions with 18 videos going "viral" (over 1,000,000 views), per Emplifi.
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