Although the main function of a TV is to show videos, the appliance has long stopped being a utilitarian device in people’s homes. It became a focal point of many social interactions between families and friends, especially because of its imposing presence in the living area. Recently, however, TVs have taken on a different role, trying to disappear into the background or, conversely, proudly stand as an art object to complement the rest of the room’s decor. Some homeowners have even completely thrown out the TV, preferring the frame-less freedom of home projectors but at the cost of convenience and clarity. At CES 2024, LG is unveiling a different take on this problem by presenting a TV that almost literally disappears into the background when you don’t want to see it.

Designer: LG

Transparent displays have long been a hot topic in the tech industry, giving sci-fi vibes that could only be accomplished in Hollywood. Of course, that’s a thing of the past now, with plenty of transparent panels coming out of the woodwork, some still with imperfections that don’t meet expectations, at least expectations based on imagination and fiction. LG, however, believes it’s finally time for those fantasies to become reality and has unveiled the rather ambitious SIGNATURE OLED T, the world’s first wireless transparent 4K OLED TV.

It’s easy enough to make a panel transparent. After, we have transparent glass and plastic for that. Making only specific parts completely opaque to show images, however, is the challenge that transparent TVs face. That’s why it’s mind-blowing to see the LG SIGNATURE OLED T in action, watching the transparent surface get covered up in places with vibrant pictures and fluid animations, completely obscuring what’s behind those parts while still retaining the transparency in areas where there’s no image being displayed.

This isn’t just an incredible feat of engineering, because that design has significant implications on how you design your room and where you place the TV. You no longer have to worry about putting a large black rectangle in the middle of your wall, nor are you prevented from putting the TV right in the middle of the room thanks to LG’s cutting-edge wireless transmission technology. Once you’re done watching, the TV can literally blend with the background, showing off your wall’s original design or letting you see the rest of the room’s decor. Alternatively, you can also use the SIGNATURE OLED T to display breathtaking images and act like a magical art canvas or gigantic photo frame.

The LG SIGNATURE OLED T isn’t just for show either, equipped with the brand’s latest and greatest hardware for 4K OLED TVs. That includes a new α (Alpha) 11 AI processor that works faster and better to enhance image quality in real-time. Whether it stands invisibly in the middle of the room or hangs silently on a wall, the LG SIGNATURE OLED T wireless transparent 4K TV gives you the freedom to enjoy life’s pleasures while keeping your beautiful space clean and free of big black screens.

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