New entry level S85D series adds more options to experience Samsung OLED TV’s pure blacks, bright whites, and Pantone-validated colors

Advanced S90D series now includes new 42-inch, 48-inch, and 83-inch class sizes

Samsung Electronics America today introduced the newest OLED 4K TVs to join its advanced 2024 Samsung AI TV lineup – the S85D series, and expanded size options for the S90D series – including 42”, 48” and 83” screen class sizes. The newest screens join the flagship Samsung OLED TV S95D series – the industry’s first to feature OLED Glare-Free technology for enjoying the dramatic detail of OLED without the distracting reflections – even in bright rooms with windows.

“Samsung is the #1 global TV brand for 18 years running – and, the fastest growing OLED TV [1] brand for a reason. Samsung OLED TVs deliver vivid colors and stunning contrast – plus, they are built with advanced 4K AI upscaling [2] that instantly transforms what you’re watching with incredibly sharp resolution,” said James Fishler, Senior Vice President of Home Entertainment, Samsung Electronics America. “Today, we’re giving shoppers even more options to experience Samsung OLED TVs in ways that best fit their lifestyle – whether that’s a smaller model to complete their gaming setup, or an extra-large option for the full cinematic experience.”
 

Amazing Detail & Brightness
The S85D series delivers expertly upscaled 4K resolution, thanks to the advanced Samsung NQ4 AI Gen2 Processor found across the Samsung OLED TV lineup, which also powers features like the Smart TV Hub and Dolby Atmos™ Sound. Samsung OLED TVs display pure blacks and bright whites for dramatic viewing experiences and the entire 2024 Samsung OLED TV lineup offers Pantone®-Validated Color so that images on the screen look as incredible as they do in real life.

In addition, the new S85D offers smooth game play with its Motion Xcelerator technology – giving you a seamless picture so you can score your next win. Complementing the display, the TVs sport an elegant and bold look and feel, with a unique contour design. [3]

• 55” Class S85D: $1,699.99 MSRP
• 65” Class S85D: $2,099.99 MSRP
• 77” Class S85D: $3,399.99 MSRP

Samsung is also expanding its S90D series with new 42”, 48” and 83”-class sizes for more options to go ultra-small, or ultra-big with your OLED TV setup. This pixel-packed line brings even more clarity, and the full scale of brightness and contrast to your content.

With features like Motion Xcelerator 144Hz,[4] the S90D delivers uninterrupted action with virtually no lag or blur. The upgraded Game Bar also lets you access several features to take your game play to the next level. This includes AI Auto Game Mode which uses an AI engine to recognize the game genre you’re playing, and automatically adjust sound and picture quality. Playing an RPG? Your TV can automatically brighten certain areas so you can see what’s in the shadows, or make approaching footsteps louder to help you win. Game Bar also lets you change the screen ratio, and try features like Mini-Map Auto Detection and Virtual Aim Point.

• 42” Class S90D: $1,399.99 MSRP
• 48” Class S90D: $1,599.99 MSRP
• 55” Class S90D: $1,999.99 MSRP
• 65” Class S90D: $2,699.99 MSRP
• 77” Class S90D: $3,699.99 MSRP
• 83” Class S90D: $5,399.99 MSRP

These screens join the flagship S95D series – the first OLED TV with OLED Glare-Free technology so you can enjoy the view in both dark and bright rooms – even those with windows.

OLED Glare-Free lets you enjoy everything you love, with virtually no glare. This technology reduces reflections, while maintaining incredible contrast and color accuracy. It features OLED HDR Pro so you can experience an infinite amount of brightness and dramatic detail – perfect for gaming, sports and cinematic viewing. Gamers will enjoy its 144Hz refresh rate5 for smooth, lightning fast game play.

• 55” Class S95D: $2,599.99 MSRP
• 65” Class S95D: $3,399.99 MSRP
• 77” Class S95D: $4,599.99 MSRP

Enhanced Gaming, Connectivity & More – Only from Samsung
The 2024 Samsung TV line-up, including the OLED options announced today, bring Samsung Gaming Hub [6] to your fingertips – letting you experience the best of gaming all in one place, no console required.

The latest TV innovations also offer the 2024 Tizen OS,7 which is redesigned to bring content front and center in a fresh layout. New in 2024, each member of the household can create a profile for personalized recommendations, and get a more customized overall experience.

Plus, the TVs deliver value-add features and advanced that you can only get from Samsung – whether it’s the ability to upscale every moment with AI, enjoy endless content with Samsung TV Plus, use your TV as your home hub,8 experience sustainability-forward packaging and accessible products, or know that your personal data is protected by Samsung Knox.

For more on Samsung TV and audio products, visit www.samsung.com/us/.

[1] Source: Circana/Weekly Retail Tracking Service, Based on display type, US sales, 52 weeks ending March 23, 2024
[2] Utilizes AI-based formulas.
[3] 55” and 65”- class sport the Contour Design; 77” Class has a Laser Slim design.
[4] 144Hz requires compatible content connection from compatible PCs.
[5] 144Hz requires compatible content connection from compatible PCs.
[6] Internet connection, additional gaming service subscription and compatible controller required.
[7], [8] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

TrendForce 2024 New Mini LED BLU Display Trend Analysis
Release Date: 31 October 2023
Language: Traditional Chinese / English
Format: PDF
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