Zeekr, the electric vehicle brand under China's Geely Auto Group, recently launched the five-seater model 7X in China after announcing its expansion into Australia and Japan. It targets the mainstream SUV trend, leveraging the group's resources to offer top-tier specifications and features. The standard configuration of RMB229,900 is already the top configuration of many other models. The delivery volume exceeded 30,000 units in 70 days after its launch, and the number continues to grow rapidly.

The interior layout of the Zeekr 7X is remarkably streamlined. On this basis, it is equipped with a flat-bottomed multi-function steering wheel and a 16-inch floating central control screen. The central control screen is made by Wuhan Hiway Technology Co., Ltd. and built in Macroblock’s mini-LED backlight driver IC MBI6353Q, featuring 1,232 local dimming zones. According to the brightness requirements of the light and dark areas in the image, it controls the switching and brightness adjustment of the corresponding backlight areas in real time, making the color gamut of image wider and the colors more saturated.
 

The 16-inch floating central control screen in Zeekr 7X is made by Wuhan HiMicro Technology Co., Ltd. and built in Macroblock's mini-LED backlight driver IC MBI6353Q, featuring 1,232 local dimming zones. 

As new energy vehicles actively pursue higher display effects and Internet technology develops rapidly, cockpit displays have become the core interface for human-computer interaction, and more than a hundred vehicle settings can be achieved through the displays. The functionality and usage frequency of in-vehicle displays have been significantly increased, profoundly impacting consumer evaluations of vehicles. As a result, vehicle manufacturers carefully select component suppliers. Zeekr remains committed to category innovation, continuously pushing boundaries to elevate Chinese automotive brands, aligning perfectly with Macroblock’s aspirations for the brand.

About Macroblock Automotive Lighting & mini-LED backlight Driver ICs:

• Ensure high quality LED lights in automotive application such as headlights, taillights and mini-LED backlights.
• A single scan-type driver IC can individually control 48-1,536 LEDs to achieve the high-zone feature so as to provide delicate images.
• Multi-topology increases application flexibility and commonality.
• Approved and used by internationally renowned vehicle manufacturers.
• Passed relevant automotive international certifications AEC-Q100.​

​At the product launch, Zeekr demonstrated that the 7X successfully conquered the highest dune in the world, Bilutu Peak, becoming the first all-electric SUV to reach the "Desert Everest". After achieving success with several major automakers, Macroblock has partnered with Geely Auto Group to achieve another milestone in the automotive market.

(Photo credit: Zeekr)

TrendForce 2024 Global Automotive LED Market- Lighting and Display Product Trend
Release Date:
1. PDF (180 Pages)- 30 June 2024
2. EXCEL- 30 June 2024 and 31 December 2024
Languages: Traditional Chinese / English