The stadium of American football team the Dallas Cowboys is now the home of the largest high-definition LED screen in the world.

The two end-zone displays installed by Mitsubishi Electric measure 9m high by 15.5m wide (140 m2). Completing the array of Diamond Vision displays are four, 26 m2 screens on the lower concourse; an upper level fascia (ribbon) display measuring 1.2m high by approximately 610m; and two Dallas Cowboys Ring of Honor displays totaling more than 269 m2.

The new displays will allow fans on any level of the stadium to easily view the action, creating a premium on the value of the upper-level seats. “One of the central design elements of our new stadium is our centre-hung video board. This unique feature will be an iconic symbol of our building for years to come,” said Jerry Jones, owner and general manager, Dallas Cowboys Football Club.

The aerial video screen cost $40 million (£24.5 million) to create and will accompany new systems such as a fully-integrated scoring display, playback screens, gaming timers and ticket window devices, all utilising LED technology.

A prototype billboard advertisement was recently designed by Japanese firm Dai Nippon Printing, utilising LEDs and organic LEDs to create an animated effect of a crowd at a baseball stadium.