Samsung Display 18.1-inch foldable panel for IT device

At CES 2025, Samsung Display will reveal a range of new IT and automotive OLED products expected to drive the OLED industry’s growth.

Samsung Display’s invite-only CES exhibit, open from January 7 to 10, will showcase state-of-the-art OLED products for IT devices, including tablets, laptops and monitors, as well as cutting-edge OLED solutions for vehicles. This year’s exhibit aims to underline Samsung Display’s expertise beyond smartphones, with a focus on sectors like automotive and artificial intelligence (AI), among others.

The exhibit also will introduce the world’s first 18.1-inch foldable monitor and a variety of innovative products like slidable and multi-foldable displays.

Also on display will be demo cockpits equipped with an Under Panel Camera (UPC) for enhanced driving safety, a bendable Center Information Display (CID) for a streamlined interior, and a Head-Up Display (HUD) to replace traditional dashboards, reduce weight, and improve space utilization.

Tablet? Laptop? Monitor? All three! The world’s first 18.1-inch foldable panel for IT device
Samsung Display will showcase IT OLED products at CES 2025, unveiling new form-factor devices that hint at the future of IT technology.

The world’s first 18.1-inch foldable panel for IT device will offer the screen size of two tablets. When folded, it becomes a 13.1-inch laptop display with touchscreen functionality. Users can also connect a keyboard and use it as a monitor. This follows the unveiling of a 17.3-inch IT foldable panel in 2022.

Also being showcased is the Slidable Flex Duet with a screen that extends from 8.1 inches to 12.4 inches; the Slidable Flex Solo with a screen that expands one way from 13 inches to 17.3 inches; and the Slidable Flex Vertical with a screen that extends vertically from a compact 5.1 inches — smaller than a smartphone — to 6.7 inches.

Maximizing the Potential of Evolving IT Devices: ‘IT’s OLED!’
Samsung Display has set up a dedicated space for guests to explore the unique characteristics of OLED-enabled IT devices. Under the theme ‘Unleash Your Potential,’ guests will experience the enhanced application of OLED technology in various scenarios, showcasing OLED’s potential across a range of IT devices.

A simple scribble on a tablet can be transformed by AI to look professionally drawn. The difference in image quality between LCD and OLED will be demonstrated in real time, highlighting the superior color reproduction of Samsung OLED. In the era of AI-generated content, where anyone can become a creator, Samsung OLED will provide users with a truly unique experience.

A specialized area has been set up to showcase OLED’s superior performance compared to LCD in various scenarios. It highlights how OLED can reduce blue light for children's educational use, lower power consumption when working outside of the office with a laptop and enhance color reproduction and shadow detail for professionals editing and monitoring videos.

Foldable Phone Technology on the Dashboard? A Range of New Vehicle Products Unveiled
Samsung Display is unveiling a range of innovative products targeting the rapidly transitioning automotive display market, shifting from LCD to OLED. These products enhance driving assistance features, improve functionality, and elevate the aesthetic appeal of vehicle interiors.

Previously, driver monitoring systems had cameras that could disrupt the interior design or were positioned too high on the dashboard, which impacted the camera’s recognition capabilities due to the steering wheel. However, with the introduction of UPC technology, which hides the camera beneath the display, drivers can focus on the road without any distractions, while also enhancing safety features. UPC technology, originally developed for foldable screens to achieve a seamless full-screen experience, is being applied to vehicles for the first time.

The Real Black HUD uses an OLED embedded in the flat area beyond the steering wheel where it meets the windshield to reflect driving information onto the bottom of the black-coated windshield. By integrating the display function into the windshield, this concept allows the dashboard to be replaced, increasing design flexibility for the vehicle’s interior. Compared to traditional LED-based HUD systems, this technology reduces the module’s weight and thickness, and offers perfect black expression, creating a seamless integration with the black-coated windshield.

Additional information typically found on the dashboard can also be displayed on the 18.1-inch bendable CID, which can flex to match the shape of the dashboard. In autonomous mode driving, it curves to blend in with the interior to increase the sense of openness and visibility while displaying essential information and flattens out when stopped for additional information or entertainment. Also on display is another innovative 18.1-inch bendable CID that eliminates the need for the driver to reach out to control the system. These displays are set to make its debut at CES 2025.

Samsung Display's 2025 QD-OLED TV achieves a peak brightness of over 4,000 nits

‘QD Jungle’ Forest Experience and Panel-Stepping Robot Dog Among a Variety of Attractions
Another highlight is the QD Jungle, which showcases the impressive picture quality of Samsung Display’s large displays. Samsung Display will create a media art space using its brighter QD-OLED for TVs and new QD-OLED products for monitors. This offers viewers an immersive experience that makes them feel as if they’ve stepped into a real forest. QD-OLED’s high color purity in each pixel minimizes color blending with surrounding hues, allowing it to more accurately display natural colors that traditional displays struggle to reproduce.

The newly unveiled 2025 QD-OLED incorporates advanced panel driving technology and new organic materials, achieving a peak brightness of over 4,000 nits based on the combined brightness measurement of red, green, blue light. This makes it the brightest OLED TV panel currently available — about 30% brighter than SDC’s previous year models. The new monitor panels feature the highest pixel density among currently available self-emissive monitors. Additionally, next-generation technology with even higher picture quality will also be unveiled. Samsung Display leads the industry with a diverse range of monitors, including 27-inch, 31.5-inch, 34-inch and 49-inch models, designed to excel in gaming, content creation, medical applications and more.

A robot dog will greet guests at the entrance of the exhibition, enhancing their experience with entertainment and engagement. The robot dog, which is used by Samsung Display Vietnam for unmanned infrastructure management, has been repurposed for this exhibit as OLEDog, featuring an OLED screen for its eyes. The OLEDog performs tap dances on panels placed on the floor and tumbles and kicks flexible panels suspended in mid-air with its hind legs. These actions highlight the durability of Samsung OLED panels.

(Photo credit: Samsung)

TrendForce 2024 Global Automotive LED Market- Lighting and Display Product Trend
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