In today’s world where physical and digital experiences blend seamlessly — displays play a pivotal role in every aspect of the customer journey, serving as crucial touchpoints that shape perceptions, guide behavior, and drive decisions.

Operating in diverse business environments, enterprises in Southeast Asia and Oceania (SEAO) are on the lookout for solutions that not only streamline daily operations, but can deliver engaging and effective customer experiences. In 2024, Samsung reaffirmed its position as the world’s leading digital signage manufacturer by claiming the top spot for 16 consecutive years. Since then, Samsung has marked a record-high global market share by volume in the second quarter of 2025 and is set to secure the top position for the 17th year running. With this remarkable industry leadership, Samsung continues to set the benchmark for transformative visual experiences in the commercial display market.

Smart and Sustainable Customer Engagement 
From bustling airports to vibrant shopping malls, today’s consumers demand instant and reliable access to information — whether that means clear details on product prices or straightforward directions to their destinations. This expectation for clear communication is integral to a smooth and confident customer journey that enhances overall satisfaction.

Meeting these high demands requires more than static, traditional signs that can quickly become outdated or fail to engage. It calls for a smarter, dynamic solution that combines visual impact, versatility, and operational efficiency. This is where the Samsung Colour E-Paper EMDX Series stands out — with its dedicated embedded battery and USB Type-C support, businesses are free to install and use Colour E-Paper without being connected to a power source. With a paper-thin depth of just 17.9mm, it enhances various business spaces, allowing for versatile placements on walls, tables, and ceilings. A sophisticated digital alternative, the display also mimics the familiar look and feel of paper while offering the benefits of advanced digital technology.

Measuring 32-inches, these new ultra-light paper-like displays with QHD (2,560 x 1,440) resolution act as digital information boards – showcasing dynamic content that can be updated via Samsung’s broad suite of compatible solutions, either locally through the Samsung E-Paper app or remotely in real-time via Samsung VXT (Visual eXperience Transformation) for optimised content management.

With ultra-low power consumption, Samsung’s Colour E-Paper empowers enterprises with an energy-efficient solution that effectively balances performance with sustainability. It uses significantly less energy than conventional digital signages even during content updates – to enable a seamless and sustainable transition from existing options for every business.

Elevating Hospitality with Intelligent Entertainment
Today’s hotel guests expect an environment that mirrors the comfort, personalisation, and convenience of their own homes. The Samsung HU8000F Hospitality TV Series empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options.

Available in six sizes ranging from 43-inch to 85-inch, these sleek displays feature Samsung’s Crystal Processor 4K, HDR10+, and Dynamic Crystal Colour technology, ensuring vivid colour, lifelike detail, and immersive clarity for every guest. The elegant AirSlim design integrates seamlessly with modern hotel décor, supplementing minimalist and visually pleasing ambiances within every guest room.

Entertainment options are also rich and varied, with Prime Video as a new addition to existing streaming services like Samsung TV Plus and Netflix. These can be accessed directly from the intuitive Tizen OS Home, so guests can easily enjoy their favorite content just like they would at home. Whether it’s a thrilling sports game, enthralling music performance, or exciting movie, the HU8000F’s adaptive sound technology will also optimise audio quality, ensuring an immersive viewing experience across all types of entertainment. Apple AirPlay and Google Cast are also available, offering easy access to content without the need for additional dongles or login requirements, which creates a seamless viewing experience tailored to each individual’s preferences.

Easing operational processes for hotel managers, the Samsung LYNK Cloud allows for centralised remote management and can help drive incremental revenue through targeted promotions. By using SmartThings Pro and a multi-code remote, hotels can conveniently personalise in-room experiences to enhance guest satisfaction.

Unlocking Unlimited Learning Possibilities
Across SEAO, schools are embarking on a digital transformation journey towards more inclusive and interactive education — a shift that acknowledges the diverse needs of today’s learners and empowers both students and teachers to thrive in collaborative, technology-rich environments. Samsung’s display solutions play a pivotal role in realising this vision by collaborating with partners to deliver advanced and intuitive solutions.

Interactive displays like the WAF series have demonstrated tangible results in boosting student participation and engagement, and supporting educators with real-time insights. In India, our partnership with edutech leader TagHive involved integrating solutions like Class Saathi, an AI-powered and Bluetooth clicker-based solution with our interactive displays. Beyond the hardware, this holistic education solution has transformed teaching methodologies, personalised learning experiences, and streamlined administrative processes for more than 20,000 schools nationwide and the success has been encouraging. Samsung also recently signed a Memorandum of Understanding with TagHive to strengthen collaboration in the edutech ecosystem to jointly develop localised solutions for schools and institutions across the SEAO region.

Samsung’s WAFX-P Interactive Display series ushers in a new era of interactive learning. With embedded AI and digital ink recognition, the display enables educators and students to effortlessly circle handwritten notes on the screen and tap the search icon for to access web results, images, and more — no typing required.

Our suite of display products including the WAFX-P Interactive Display series and Class Saathi solution was showcased at EduTech Singapore 2025 on 5 and 6 November, giving educators and academic institutions across the region an opportunity to explore how our solutions can enable interactive learning and digital equity in classrooms, everywhere.

Connected Experiences Enabled by Integrated Content
As organisations continue to embrace digital transformation journeys powered by Samsung display solutions, choosing the right platform like Samsung VXT empowers them to not only keep pace with changing expectations—but to lead, adapt, and create connected experiences that could define their success well into the future.

Built to centralise, manage, and broadcast rich content to screens, from retail promo boards to classroom educational displays, this cloud-based digital signage software solution offers highly intuitive content creation and management capabilities – for every organisation to transform content management from a challenge into an opportunity for operational efficiency, brand-building, and long-term impact.

The new and exciting display innovations were showcased to over 120 partners at the Samsung Display Tech Seminar 2025 in Bangkok. Connect with our team today to discover how Samsung’s next-generation display solutions can help elevate your organisation’s customer experiences and drive lasting transformation—across every industry and touchpoint.

(Photo credit: Samsung)

TrendForce 2026 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 30 September 2025
Language: Traditional Chinese / English
Format: PDF
Page: 288