On March 11, the world’s largest embedded systems exhibition, Embedded World 2025, kicked off at the Nuremberg Exhibition Center in Germany. Tianma showcased its cutting-edge display technologies and solutions. During the event’s “embedded award 2025” ceremony, Tianma’s 8”Micro-LED IRIS HUD was honored with the “Electronic Displays” award, recognizing its significant contributions to the field.

Tianma has introduced the automotive industry’s first-ever 8”Micro-LED Integrated Reflective Image System (IRIS) Head-Up Display (HUD), boasting an industry-leading pixel density of 167 PPI in a Micro-LED panoramic HUD (PHUD). This cutting-edge display projects crucial driving information—such as navigation details and vehicle speed—directly onto the windshield. By allowing drivers to view essential data without shifting their eyes from the road, the IRIS HUD significantly improves driver attention and safety.

This innovative technology has drawn attention from consumers while making a notable impression on automotive designers. Its primary appeal lies in the ability to project driving information directly onto the vehicle’s windshield, providing drivers with instant access to important data. This approach enhances both driving safety and convenience by allowing seamless integration of information without distraction.

In the quest for an unparalleled visual experience and technological advancement on the road, Micro-LED technology emerges as the ideal choice for vehicle front windshield projection displays. Its unique self-luminous properties, exceptional high brightness performance, remarkable stability, and extended lifespan make it stand out in this field. This technology not only ensures that information remains clearly visible even in bright daylight but also significantly prolongs the display system’s service life, offering a durable and reliable visual aid to drivers.

Tianma, a pioneer in advanced display technologies, has long recognized the immense potential of Micro-LED technology and has devoted extensive efforts to pushing technological boundaries in this field. In 2023, Tianma achieved a significant milestone with the successful unveiling of its first-generation 7.6-inch Micro-LED IRIS display, offering brightness levels exceeding 5,000 nits—a breakthrough advancement in automotive HUD technology. Now, with the introduction of the second-generation 8”Micro-LED IRIS HUD, Tianma takes innovation and performance to even greater heights. This upgraded model is a substantial leap forward, doubling brightness levels to an impressive 10,000 nits and ensuring exceptional clarity and readability under the most challenging lighting conditions. Additionally, a refined and compact design provides greater flexibility for automotive interior integration. This second-generation IRIS HUD also boasts significantly enhanced image quality, featuring more vibrant colors and richer details, thereby creating an unparalleled visual experience for drivers.

(Photo credit: Tianma)

TrendForce 2024 Micro LED Market Trend and Technology Cost Analysis
Release: 31 May / 30 November 2024
Language: Traditional Chinese / English
Format: PDF
Page: 160-180

TrendForce 2024 Global Automotive LED Market- Lighting and Display Product Trend
Release Date:
1. PDF (180 Pages)- 30 June 2024
2. EXCEL- 30 June 2024 and 31 December 2024
Languages: Traditional Chinese / English