On March 3, the Mobile World Congress 2025 (MWC 2025) was held at the Fira Gran Via in Barcelona, Spain. AR and VR glasses, hailed as the next-gen mobile communication devices, were one of the key products showcased by the exhibitors at the event.

Samsung Unveils Its First XR Headset, Project Moohan, Featuring Micro OLED Technology
Samsung showcased its first AR head-mounted device based on the Android XR platform—Project Moohan. This product is co-developed by Samsung, Google, and Qualcomm. The headset sports a look reminiscent of ski goggles, similar to Apple’s Vision Pro, but is primarily made of plastic, making it lighter and reducing the strain on the wearer. It comes with a thick, comfortable headband and adjustable knobs for personalized fit and comfort.

Credit: XR Today

Regarding hardware configurations, the device is powered by Qualcomm’s Snapdragon XR2 + Gen 2 chip, which features ultra-low latency (as low as 12ms) for a more natural interactive experience. In addition, it is equipped with a high-resolution Micro OLED display and multiple sensors that enable eye tracking and gesture recognition. Users will be able to control the device using eye movements, hand gestures, and finger motions, and can perform various tasks such as navigating with Google Maps, watching live sports broadcasts, and planning trips via Gemini.

Currently, Project Moohan is still in development. Samsung has not yet announced pricing or a release date, but it has been confirmed that the product will be available to developers in the coming months.

Transsion Holdings Showcases New AI and AR Glasses Powered By Micro LED and Resin Waveguide Solution
Transsion Holdings showcased its new AI and AR glasses: TECNO AI Glasses and AI Glasses Pro.
The TECNO AI Glasses is designed as AI glasses featuring a lightweight composite material combined with an aluminum alloy frame. It is equipped with a camera and includes the company’s AI voice assistant, Tecno AI, which offers functionalities such as music playback, photography and video recording, AI-based object recognition, news summarization, and memo-taking.

Credit: Transsion Holdings

Transsion takes the AI Glasses Pro a step further by introducing display features. The device employs dual monochrome Micro LEDs paired with a resin waveguide solution. With the inclusion of a micro-display, the Pro version glasses can perform additional functions like navigation and providing text notifications. The pricing and release dates for both models have not yet been announced.

Thunderbird Innovation Announces Next-gen XR Glasses RayNeo Air 3s
Thunderbird Innovation officially launched its latest XR glasses—the RayNeo Air 3s—at MWC 2025. The company also showcased two new products that were previously featured at CES 2025: the full-color AR glasses RayNeo X3 Pro and the smart photography AI glasses RayNeo V3.

RayNeo Air 3s (credit: Thunderbird Innovation)

For the RayNeo Air 3s, the display adopts a birdbath optical design, featuring 3840Hz high-frequency dimming technology, an impressive 200,000:1 contrast ratio, and a 154% sRGB color gamut. Moreover, the Air 3s boasts a massive 201-inch virtual screen with TÜV Rheinland-certified eye-protection technology. It is also equipped with an advanced four-speaker system, delivering one of the most immersive audio experiences among comparable products.

The RayNeo X3 Pro employs dual-eye full-color Micro LED waveguide display technology and is powered by Qualcomm’s AR1 Gen 1 chip. Weighing approximately 85 grams, it combines portability with advanced AI functionalities, including real-time translation, automatic voice summarization, and contextual operation guidance.

RayNeo X3 Pro (credit: Thunderbird Innovation)

The RayNeo V3 comes with a 12-megapixel Sony IMX681 image sensor and employs Quad Bayer HDR technology, ensuring that even in complex lighting conditions, it can capture images with vibrant colors and rich details. Additionally, the V3 features a three-microphone array paired with advanced noise cancellation algorithms to ensure clear audio output. Its built-in AI smart functions not only enhance the entertainment experience but also improve productivity.

RayNeo V3 (credit: Thunderbird Innovation)

MEIZU Displays Its AR Smart Glasses StarV Air2

Credit: MEIZU

Meizu showcased its AR smart glasses, StarV Air2. Launched last September, the product weighs only 44 grams and features an integrated prescription lens design. On the display front, the StarV Air2 is equipped with JBD’s Hummingbird Mini II optical engine along with a waveguide display solution. It also features the in-house developed StarVision imaging system, achieving a peak brightness of 2000 nits.

Cellid Unveils Its Self-developed AR Glasses Prototype
During MWC 2025, Japanese AR glasses optics manufacturer Cellid presented interactive demonstrations that allow visitors to experience real-world AR applications firsthand. The showcase included the AR glasses reference design (validation model) released last November, as well as its latest waveguide technology.

Credit: Cellid

In recent years, the company has developed multiple AR glasses-related products, including an AR glasses display module sample that features a 1.2 cubic centimeter monochrome Micro LED projector—Cellid Waveguide 60. This module boasts a field of view of up to 60 degrees. Cellid also presented last year’s AR glasses reference design that utilizes an optical see-through waveguide display solution.

MICROOLED, STMicroelectronics, and Quanta Release AR Smart Glasses Reference Design
MICROOLED, STMicroelectronics, and Quanta jointly developed an AR smart glasses reference design aimed at delivering a real-time information display experience for sports and outdoor activity enthusiasts. This design meets users’ needs to access key information instantly in dynamic scenarios.

Credit: MICROOLED

Quanta led the construction of this reference design, with STMicroelectronics’ STM32U5 microcontroller series providing stable core computing support. Moreover, MICROOLED’s display module boasts excellent energy efficiency to effectively extend device battery life while delivering clear, detailed, and smooth visuals.

Micro LED and OLED Continue to Expand in the Smart Glasses Market
From the CES 2025 show at the beginning of the year to MWC 2025, the smart glasses market has been flourishing. With the boost from AI technologies, various smart glasses are being launched frequently, offering consumers a wider range of electronics choices.

Smart glasses are experiencing a second wave of growth, with the continuous upgrade of hardware technology serving as a key catalyst. In particular, recent breakthroughs in Micro LED and Micro OLED display technologies—including improved brightness limits, emission efficiency, full-color performance, and reduced optical engine size—are fueling hope for the realization of lightweight, high-definition smart glasses products.

At a recent Next-Gen Display Seminar organized by TrendForce, its analysts noted that Micro LED and Micro OLED will continue to be key technologies in the near-eye display sector.

In terms of market trends, while VR and MR devices are pursuing higher resolution and a slimmer profile, they face the dual challenges of cost and ecosystem development. According to TrendForce’s report “2024 Near-Eye Display Market Trends and Technology Analysis”, although global VR and MR shipments are expected to reach 7.2 million units in 2024, with the maturation of OLEDoS technology and supply chain optimization, shipments could hit 40 million units by 2030, with OLEDoS technology accounting for 27% of the market.

AR devices are being empowered through AI to offer multiple interaction methods including voice, gesture, and eye tracking, leading to continuously expanding applications. TrendForce estimates that AR device shipments will reach 25.5 million units by 2030, with LEDoS technology—thanks to its advantages in brightness and miniaturization—capturing a significant share in the AR market. (By Irving from LEDinside)

TrendForce 2024 Near-Eye Display Market Trend and Technology Analysis
Release Date:2024 / 07 / 31
Languages:Traditional Chinese / English
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