Chunghwa Telecom Sets up New LED TV Deal Beats Goals

Chunghwa Telecom Co has targeted to sell more than 5,000 60-inch LED TVs made by Hon Hai Precision Industry Co , bundled with its Internet TV services by the end of 2012.

Tu Yuan-kuang , president of Chunghwa Telecom’s northern Taiwan business group, demand for the TVs has exceeded the company’s expectations, saying on the sidelines of a conference launching new TV programs from Next TV via the company’s multimedia-on-demand (MOD) platform.

Next TV began airing its news programs on Chunghwa Telcom’s MOD platform in 2011. Since the launch of Hon Hai’s 60-inch TVs on Nov. 11, Chunghwa said it has sold more than 2,500 units.

The company offers the TVs at a relatively low price of NT$38,800 with a two-year MOD service contract that carries a minimum charge of NT$359 per month.

Tu said the service package helped grow MOD subscriptions, but it would be very challenging to reach the goal of expanding its customer base to 1.3 million subscribers this year. The company currently has 1.19 million MOD subscribers.

Multiple systems operator Kbro Co , which also offers 60-inch Hon Hai TVs, last week said it expected to sell 20,000 TV sets next year, citing stronger-than-expected demand.

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