California-based Switch Lighting has launched its first true 100-watt equivalent LED bulb, named the Switch100.

With its innovative self-cooling environment, which uses a nontoxic liquid to move heat away from the LEDs inside the bulb, the bulb is capable of achieving 100-watt brightness .

When the liquid near the LED chip gets warm, it will flow out towards the edge of the dome and be replaced by cooler liquid from the edge. The hot liquid will then cool at the edge, before it moves again into the center to replace the new hot liquid.

The Switch100 is also dimmable, from 20-100 percent, and has an average lifespan of 20,000 hours. It  also has the same radial flux as an incandescent bulb, which means that it can be used in any direction.

Especially, all Switch bulb designs are inspired by the Cradle to Cradle principals, meaning that every part and component can be reused, recycled or reclaimed, ensuring that the parts don’t end up in a landfill.

Aside from these, Switch Lighting has 40, 60, and 75-watt equivalent LEDs which come in two different styles, warm white and neutral light.