LG and Google have recently formed a joint marketing campaign to promote OLED TVs, reported The Korea Times.
LG plans to expand the global sales of OLED TVs, and aims to build its brand by targeting high-end consumers. The company intends to secure 100 million customers for OLED TVs, but did not announce the timetable to achieve its target.
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The Korean electronic company will use Google’s search engine, YouTube and other tools to raise market awareness of the OLED products.
LG is trying to set its OLED product apart from competitors by using Google’s innovative brand position.
"Google has been helping marketers have efficient communication with their consumers through advertisements products and marketing," said John Lee, country director of Google Korea. "We will make further efforts to work with global companies like LG to help them promote their products globally through our digital platform." Lee added.
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