GRUP MEDIAPRO, a leading European company in the audiovisual sector, has just installed its latest addition to the group’s virtual production studios in Barcelona, located in the city’s 22@ tech district. The LED screen measuring an impressive 210m², wall and ceiling, and boasting over 44 million pixels will enable the group to deliver commercial and filming projects with the highest quality and image definition. This latest tech innovation is a direct result of the agreement signed between the group and UNILUMIN, the world's largest manufacturer of LED screens.

Virtual production is one of GRUP MEDIAPRO's strategic lines of business. In addition to the facilities in Barcelona, the group already has the technology installed at its headquarters in Miami, the largest virtual set in Southern Florida, and in New York, with an area of 1,200m².

VP helps the advertising company, commercial production company and film shooting company to save costs, and bring creative ideas to life. The LED screens of the new VP studio are supplied by Unilumin which is a professional LED application pioneer. The screens featuring with high resolution which ensures the clarity and detail of the virtual scene, making the virtual scene more realistic. At the same time, it has a high refresh rate, smoothness and stability of the image, and reduces the image delay and tearing phenomenon to meet the shooting needs of high-speed dynamic scenes. Plus, avoid lag or out-of-sync issues during real-time rendering and shooting. Matches with the leading technology and equipment of Grup MEDIAPRO, making an amazing effort for the VP. Grup MEDIAPRO’s technology and Unilumin’s LEDs offer you with efficient and creative Virtual Production, making possible to happen.

TrendForce 2025 Global LED Video Wall Market Outlook and Price Cost Analysis

Release Date: 30 September 2024
Language: Traditional Chinese / English
Format: PDF
Page: 302