Amtran September revenues reached NT$5.53 billion, up 22.2%

Thanks to amid vendors actively replenishing inventory and launching promotions ahead of schedule to boost market demand, Amtran Technology reported September revenues had been up 22.2% sequentially to NT$5.53 billion (US$180.06 million) and 4.1% compared for 2009.Revenues for 3Q had totaled NT$15.2 billion, up about 5% sequentially.

In September, LED-backlit LCD TV shipment share increased from 12% in the first half of 2010 up to 20% of its total shipments, overall flat-panel TV shipments in 3Q reached 1.05-1.1 million units.

Amtran noted that32- to 42-inch products accounted for about 80% of the total shipments in September, and 47- and 55-inch models remained at about 13% amid the launch of new models, while LED-backlit TVs increased to about 20% from 12% in the first half of the year.

Although LCD TV sales in the North America market in 2010 had been weaker than expected, shipments in the first half of 2010 had dropped 3% on year, and further affected the performance of vendors. Amtran believed that sales during the year-end holidays would be good as market demand had started to increase amid various promotions.

Amtran had a good look on product market in 4Q. The company expected to ship four million LCD TVs in 2010 and estimates LCD TV shipments in 4Q to reach 1.4-1.5 million units.

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