CHIMEI Announced "Brand 133" Plan to keep the Lead in Taiwan Market

Recently, Taiwan`s Chimei Group has announced the firm`s "Brand 133" plan, expecting to take the lead in market share in Taiwan, achieve revenue growth of over 30% and overseas sales exceeding 30% as well as generate revenue of NT$6 billion (US$200 million) this year.

According to the company, it aims to sell 200,000 CHIMEI brand LCD TVs, in which LED-backlighting models will account for over 50%.

Chimei targets to sell 800,000 CHIMEI LCD monitors this year, including 540,000 units globally and 260,000 units in Taiwan, and is also developing LED table lamp sales.

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